STRATEGY:  Raise awareness by showcasing Red Letter Communications 50 employees

TARGET:  Existing & prospective clients

INSIGHT:  Red Letter is right in the path of a total solar eclipse

IDEA:  Turn the solar eclipse into the vehicle for revealing Red Letter’s 50 employees

TACTICS:  Send out email blast/social posts/banner ads directing recipients to a Red Letter microsite/landing page with clickable content of each employee’s key info

Mark's Contribution:  Idea, Copy, Art Direction, Creative Direction