Shoe Carnival, a $30 million account, was won once we unveiled the simple idea of a red nose.
After five years of negative sales,
Shoe Carnival needed a concept which would drive fashion conscious women into their stores.
Have you been to the carnival lately?
This integrated campaign increased brand awareness while supporting 36 weeks of sale events.
As a result, retail sales shot up 13%,
comp store sales went up 9%,
and the stock price increased 200%.
This integrated branding campaign included TV, radio, print, in-store, interactive and more.
