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Unleashing the true power of branding.

As a key member of BBY’s in-house agency,

I directed five diverse marketing teams (broadcast, store, print, internal, e commerce)

in creating Best Buy’s first truly unified branding campaign.

Soon afterwards, Best Buy literally shot past       

Circuit City in the electronics store category     

as the BBY stock rose 595%, becoming the

#1 stock in America two years in a row.